Wednesday, September 25, 2019

What Small Business Owners Can Learn From the Genius Marketing of the Olympics

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The next time a small business owner asks you for an advertising tip that is guaranteed to work, inform them to observe the approach used to sell Olympic video games. That's right. Olympic games.

There is a totally specific blueprint, added by the U.S. TV networks extra than a quarter century ago, that is followed in each round of the Olympics. Winter Games, Summer Games. It doesn't rely. The equal "Magic Beans" are used over and over. So what is the name of the game? Do they attention on the glamor sports activities? No. Do they promote the huge suit ups? No. Do they hype the spectacle of the Olympics. No.

They do some thing a long way extra critical: set up an emotional connection among the target audience and the athletes by using broadcasting, earlier of the games, touching profiles of the athletes, highlighting their struggles, fears, goals. When the Games arrive, the unknown athletes are living, respiratory human beings the target market cares about -- which changed into the intention all alongside. Make viewers watch via making them care about the athletes.

Note there is no tough promote, that's usually what you notice in small enterprise advertising. Instead, the purpose is to set up an emotional connection. This isn't always smooth or simple. It does no longer manifest in a single day. And it only works if you dare to be... Human.

Stop being a stiff, company business "bot" -- and begin being your self. People inform me that my website is "just like me". I take that as a incredible compliment as it manner I became in a position to connect to a whole stranger. It additionally means that my internet pages are in contrast to any other. I very own them. They are me.

It makes a distinction that is going directly to my bottom line. For instance, we captured the interest of a good sized advertiser because the enterprise owner liked that our "Meet the group of workers net web page" protected a photograph of our dog and some textual content that cited he was our "Directory of Security." He idea that became innovative and a laugh -- which changed into exactly what he wanted for his campaign. Most critical, he had connected with us as humans. We have been not simply one more marketing enterprise.

You will usually do higher in case you recall this simple rule of advertising, that's at the heart of the Olympics advertising method: people connect to humans, they do not connect to things -- not even a element as large because the Olympics.
The next time a small business owner asks you for an advertising tip that is guaranteed to work, tell them to follow the strategy used to promote Olympic games. That's right. Olympic games.
There is a very specific blueprint, introduced by the U.S. TV networks more than a quarter century ago, that is followed in every round of the Olympics. Winter Games, Summer Games. It doesn't matter. The same "Magic Beans" are used again and again. So what is the secret? Do they focus on the glamor sports? No. Do they promote the big match ups? No. Do they hype the spectacle of the Olympics. No.
They do something far more important: establish an emotional connection between the audience and the athletes by broadcasting, in advance of the games, touching profiles of the athletes, highlighting their struggles, fears, dreams. When the Games arrive, the unknown athletes are living, breathing people the audience cares about -- which was the goal all along. Make viewers watch by making them care about the athletes.
Note there is no hard sell, which is typically what you see in small business advertising. Instead, the goal is to establish an emotional connection. This is not easy or simple. It does not happen overnight. And it only works if you dare to be... human.
Stop being a stiff, corporate business "bot" -- and start being yourself. People tell me that my website is "just like me". I take that as a great compliment because it means I was able to connect with a complete stranger. It also means that my web pages are unlike any other. I own them. They are me.
It makes a difference that goes straight to my bottom line. For example, we captured the interest of a significant advertiser because the business owner liked that our "Meet the staff web page" included a photo of our dog and some text that noted he was our "Directory of Security." He thought that was creative and fun -- which was exactly what he wanted for his campaign. Most important, he had connected with us as people. We were no longer just one more advertising agency.
You will always do better if you remember this simple rule of marketing, which is at the heart of the Olympics marketing strategy: people connect with people, they don't connect with things -- not even a thing as big as the Olympics.


Article Source: http://EzineArticles.com/9876853
The next time a small business owner asks you for an advertising tip that is guaranteed to work, tell them to follow the strategy used to promote Olympic games. That's right. Olympic games.
There is a very specific blueprint, introduced by the U.S. TV networks more than a quarter century ago, that is followed in every round of the Olympics. Winter Games, Summer Games. It doesn't matter. The same "Magic Beans" are used again and again. So what is the secret? Do they focus on the glamor sports? No. Do they promote the big match ups? No. Do they hype the spectacle of the Olympics. No.
They do something far more important: establish an emotional connection between the audience and the athletes by broadcasting, in advance of the games, touching profiles of the athletes, highlighting their struggles, fears, dreams. When the Games arrive, the unknown athletes are living, breathing people the audience cares about -- which was the goal all along. Make viewers watch by making them care about the athletes.
Note there is no hard sell, which is typically what you see in small business advertising. Instead, the goal is to establish an emotional connection. This is not easy or simple. It does not happen overnight. And it only works if you dare to be... human.
Stop being a stiff, corporate business "bot" -- and start being yourself. People tell me that my website is "just like me". I take that as a great compliment because it means I was able to connect with a complete stranger. It also means that my web pages are unlike any other. I own them. They are me.
It makes a difference that goes straight to my bottom line. For example, we captured the interest of a significant advertiser because the business owner liked that our "Meet the staff web page" included a photo of our dog and some text that noted he was our "Directory of Security." He thought that was creative and fun -- which was exactly what he wanted for his campaign. Most important, he had connected with us as people. We were no longer just one more advertising agency.
You will always do better if you remember this simple rule of marketing, which is at the heart of the Olympics marketing strategy: people connect with people, they don't connect with things -- not even a thing as big as the Olympics.


Article Source: http://EzineArticles.com/9876853

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